It’s back: the highly anticipated Nordstrom Anniversary Sale. (Apologies in advance to your bank account.) From now until August 4, some of the retailer’s best brands are on major discount—including brand-new fall arrivals. The selection can be overwhelming, so we decided to narrow the field and highlight some of the tried-and-true items that Nordstrom customers […]
The Amazon Prime Day Fashion Buys That Are Causing an Internet Frenzy
Warning: Reading this may cause a serious shopping spree. In case you didn’t get the memo, Amazon Prime Day has officially arrived! For two days only (from July 15 at 12 a.m. PT to July 16 at 11:59 p.m. PT), our favorite one-stop-shop retailer is offering up to 50% off selected brands and products across […]
13 Cool Aussie Brands Fashion Girls Secretly Love
Where are fashion girls to go when they are sick of everything in their closets in addition to all their go-to shopping destinations? Down Under, to the land of the Aussies, of course. We often associate Australia with sun, fun, and everything they entail, but what we frequently fail to realize is just how objectively […]
Meet the Designer Behind the Brand You’ll See on Every Cool Fashion Insider
Between emails that land in my inbox, photos from my Instagram feed that earn screenshots, and market previews I’m attending, I’m constantly introduced to new fashion brands. But it’s only every so often a new label comes around that I can’t wait to get my hands on and immediately want to share with everyone. Right […]
4 New Trends Everyone Will Be Wearing in 5 Months
Meet Lisa Aiken, fashion director of Moda Operandi and one of our personal style icons here at Who What Wear. Lisa is championed within the industry for setting trends and spotting new designers like no one’s business. No, really—if there’s a cool new brand or rising trend, she’s not only already wearing it but has […]
My 4 Best Friends Asked Me Their Burning Fashion Questions
It’s not surprising that my favorite piece of advice to give to my family, friends, followers (and yes—sometimes strangers) pertains to fashion. As a fashion editor, it’s my job to know about the prominent trends, the micro-trends, the established brands, and the up-and-coming designers as well as the newest, most desirable, bound-to-sell out items on the internet’s […]