Women’s Equality March and Strike, 1970 Some might say that style and politics are mutually exclusive. I’d beg to differ. Sure, the way you choose to dress can seem frivolous compared to the tragedies happening in the world, but the truth is that style has been and continues to be a tool for marginalized communities as a […]
French Women Are All Obsessed With This Denim Trend
If there’s one thing we know to be true about French women and fashion, it’s that they love to keep an unfussy wardrobe. Key pieces they always have on standby include a perfect white shirt, a well-tailored black blazer and classic black heels. They also love their jeans. But we’re not talking about any old denim […]
Every Cool On-the-Rise Brand to Know About, According to Our Editors
As Who What Wear fashion editors, it’s our job to be in the know about the coolest brands of the moment and we’re regularly placing bets on which ones are about to take the industry by storm. We’re constantly meeting with the designers behind just-launched labels, saving screenshots from Instagram about labels that excite us, […]
I Called an Intervention on Myself: I’m No Longer Allowed to Buy These 8 Trends
Something about me: I love trends. With each new season, I want to immediately fill my closet with all the biggest ones. But I prefer to not let my wardrobe do harm to my bank account, and for that reason, I try to be judicious. That said, there are certain trends this year that I admit […]
I’m a Shopping Specialist—These Are the 25 Fall Items at the Top of My Wish List
While my weather app says 85º and sunny, there’s no doubt our sartorial mindset here in the Who What Wear offices is focused on all things fall. There’s a sense of exhilaration that fashion’s most exciting new season offers, from fall’s refreshing new trends to the cozy pieces we can’t wait to wear in the […]
Fashion Month Is Just Weeks Away—Here’s What’s Going to Be Big
The official start of fashion month is just weeks away (three weeks and three days to be exact, but who’s counting?), and in anticipation of our favorite time of the year, we’re scouting out the top trends of the season. Sure to be worn by designers, celebrities, and street style stars alike, we’ve rounded up […]