The so-called upfronts are traditional television’s annual hype-fest, and a way locking advertisers into lucrative deals. They’re also a reminder of the medium’s continuing relevance. Source: NYT > Business – EDMUND LEE
The so-called upfronts are traditional television’s annual hype-fest, and a way locking advertisers into lucrative deals. They’re also a reminder of the medium’s continuing relevance. Source: NYT > Business – EDMUND LEE