The so-called upfronts are traditional television’s annual hype-fest, and a way locking advertisers into lucrative deals. They’re also a reminder of the medium’s continuing relevance.
Source: NYT > Business – EDMUND LEE
By musthavesla
The so-called upfronts are traditional television’s annual hype-fest, and a way locking advertisers into lucrative deals. They’re also a reminder of the medium’s continuing relevance.
Source: NYT > Business – EDMUND LEE
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