I’m constantly chatting with Who What Wear’s editors to get their takes on the coolest fashion trends of the moment and the brands they’re most excited about. After all, it’s our jobs to know what’s happening in fashion—what’s cool and what’s about to be cool—and my fellow editors are always introducing me to new labels […]
The 10 Swimwear Brands Brazilian Girls Swear By
When it comes to swimwear, it’s no surprise that some of the best designers in the world come from Brazil. After all, not only is the country the namesake of the fashion girl–favorite cheeky cut, but it’s also widely known for its envy-inducing beaches and the festive culture that comes with them. Sure, Australia is […]
The 20 Swimsuit Brands You’ll Spot in Every Cool Girl’s Closet
Summertime is full of activities—such as pool parties and beach days—that really only require one wardrobe essential: a swimsuit, and well, maybe a good sunhat and sunnies, too. Considering how many events that are sure to pop up in your schedule in the coming weeks will, in fact, call for a one- or two-piece, now might […]
The 11 Best-Selling Swimsuits on Who What Wear This Month
Summer is in full swing, which means you probably plan to lounge by a pool, lie on the beach, vacation somewhere tropical, or sunbathe in your backyard (or on your balcony) throughout the warm months ahead. And for all these scenarios, you’ll no doubt be needing a chic swimsuit. Luckily, for the past few months, we’ve been excitedly […]
I Have One Word to Describe These 23 Target Swimsuits: Rich
Recently, I was scrolling through Target’s website (because who doesn’t) and found myself pleasantly surprised at how many incredibly cute and expensive-looking swimsuits there were. Yes, Target is known for quick and affordable finds, but I had no idea that it was also known for extremely cute swimwear. Touché, Target, touché. But wait just a minute—there’s […]
I’ve Just Vactioned in Europe, and Every Girl Was Wearing Thong Swimwear
Swimwear label Reina Olga states the following on its Instagram account: "Because no bikini is ever too small and no tooshie is ever too big." This quote succinctly sums up the booming (well, technically, minuscule) Brazilian bikini trend we’ve noticed everywhere—from the beaches we’ve vacationed on to the Instagram accounts we keep up with on an […]