The social media backlash Kim Kardashian West faced since she announced her new shapewear company would be called “Kimono” has proven too much for the reality star. After a weekend’s worth of Twitter takedowns accusing her of racial insensitivity, KKW tweeted this morning that she’ll rename her underwear line. “Being an entrepreneur and my own […]
The Simple (and Comfortable) Shapewear Pieces Every New Mother Should Have
To put it simply, giving birth is no easy feat. But once you’ve already gone through the process of pregnancy—and the maternity clothes that come with it—it’s time to focus on spending as much time as you need with your newborn bundle of joy. But with that in mind, you were just carrying your baby […]
3 Lingerie Trends Celebs Really Want You to Buy
Can you tell we have a bit of a lingerie obsession here at Who What Wear? Just in the past few weeks alone, we’ve covered the rise of the "naked" underwear trend, the reemergence of sophisticated cutouts, and the revival of the "boring" shapewear lingerie trend. All this is to say we spend a lot […]
11 Lingerie Trends That Are Blowing Up in Paris, London, and New York
There are many misconceptions surrounding lingerie and the purpose it should serve in our lives. While we have, for the most part, societally squashed the notion that lingerie is to be worn for someone other than yourself, many women are still on the fence when it comes to incorporating "fancier" lingerie into their everyday negligee […]
These 7 Stores Have the Dreamiest Lingerie
Source: Who What Wear – Eva Thomas
We Found the Best Lingerie Brands, Hands Down
We get it—lingerie definitely doesn’t always land on everyone’s list of favorite things to shop for. The thought of browsing through racks and spending hours in the dressing room to find the perfect-fitting bra (or cozy but cute undies) is enough to keep you from checking out the section completely. The trick to navigating the […]