In some cases, disclosure might make people trust them more. Source: Harvard Business Review – Alice Audrezet
As Customers Begin to Shop Through Voice Assistants, What Can Brands Do to Stand Out?
They’ll either have to be cheap, or a “go-to” product. Source: Harvard Business Review – David R. Mayer
Super Bowl Ads Sell Products, but Do They Sell Brands?
Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Harvard Business School professor Shelle Santana discusses her case, “Super Bowl Storytelling,” (co-author: Jill Avery), regarding the art of storytelling on the world’s biggest television stage. Which stories win (or fumble) on game day? Source: Harvard Business Review […]
The Kind of Authenticity Customers Will Pay More For
Research looks at how we value what’s “authentic.” Source: Harvard Business Review – Kieran O’Connor
How Luxury Brands Can Beat Counterfeiters
Focus on the quality of the product, not just the logo. Source: Harvard Business Review – Stéphane J.G. Girod
Audio Quick Take: 7 Questions Every CMO Wants to Ask Google – SPONSOR CONTENT FROM THINK WITH GOOGLE
Sponsor content from Think with Google. Source: Harvard Business Review –