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Skittles put up a one-day only Broadway musical with actor Michael C. Hall as the lead instead of buying a $5 million Super Bowl ad — here’s an exclusive look inside

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Tanya Dua/Business Insider Super Bowl commercials have become as big a phenomena as the game itself. But some brands prefer to pull off wacky stunts instead of shelling out $5 million for a 30-second spot. Skittles put up a one-day-only, 30 minute-long Broadway musical titled "Skittles Commercial: The Broadway Musical" on the day of the […]

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