Fulfilling all the Instagram dreams of makeup lovers, YSL Beauty has launched a unique pop-up experience that mimics a gas station during Coachella Weekend One from April 12 to April 14.
The temporary shop, which was located en route to the annual music and arts festival, is described by the brand as a makeup oasis where customers were able to touch and feel some of YSL Beauty’s latest and most popular products. From the newly-released Touche Éclat High Cover Radiant Concealer to the Rouge Volupté Shine lipstick, the three-day concept store offered a range of best-selling items from the luxury cosmetics brand.
YSL Beauty
YSL Beauty
Apart from gas pumps emblazoned with the iconic YSL logo, and retro convertibles that brand ambassador Kaia Geber is seen posing with in the photos above, the pop-up site also featured a field of black, heart-shaped balloons where many festival-goers stopped in front of for a Kodak moment.
Scroll through the gallery for a detailed look at the YSL Beauty Station. While you are here, check out all of the best celebrity festival outfits coming out of Coachella Weekend One.
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