Your guide to Target’s in-house clothing and accessory brands for kids, tweens, and teens

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Target is always at the top of our list of where to shop for back-to-school necessities like desk supplies, clothing, and dorm room essentials.
It’s home to dozens of in-house brands, a number of which have affordable, quality supplies and clothing.
They include Cat & Jack for everyday kids’ basics, Simply Balanced for healthy snacks, and Heyday for tech accessories.
Save even more shopping at Target by visiting our Coupons site.

More than any other store, Target was the place I shopped for back-to-school supplies and clothing while growing up. From elementary school through college, I weaved through the aisles to pick up new backpacks and shoes, academic planners and pencil cases, and laundry hampers and bathroom caddies.

While you can shop top school and kids brands like Yoobi for desk supplies and Annie’s for healthy snacks, you should also be on the lookout for Target’s in-house, private label brands, which offer quality supplies and clothing at low prices.

There are more than 30 of these private label brands scattered throughout Target’s home, clothing, and household essential departments, but you should really focus on the eight below if you’re shopping with back-to-school in mind. Read on for a brief overview of what each brand specializes in and what you should buy from it.

Chances are, you live near a Target store. Instead of parking, going in, and shopping among the crowds of parents and kids also checking off their supply lists, you can shop everything online and take advantage of Target’s Drive Up pick up service. Or, enjoy free two-day shipping on any order over $35.

Here’s your cheat sheet to the Target in-house brands that will save you money on back-to-school shopping this year:

For trendy kids ages 4 through 12: Art Class

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Shop Art Class clothing at Target

Elementary and middle schoolers who don Art Class pieces look infinitely cooler than I ever did at their age. This collection focuses on trends and of-the-moment looks and also features limited-edition capsules on an ongoing basis to keep your kid’s closet fresh. Our only wish is that some of these pieces were available in adult sizes.

What to buy:

For college freshmen: Room Essentials

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Shop Room Essentials home goods at Target

The costs of outfitting an entire dorm room or apartment from scratch can add up. Everything at Room Essentials is very affordable and highly rated by satisfied students who are able to funnel the money saved to other school essentials. You can shop everything from storage bins to bed and bath goods to plastic dinnerware. The styles are pretty basic, but if you’re planning to move around a lot throughout college, this brand provides great value.

What to buy:

For young teens: More Than Magic

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Shop More Than Magic clothing and accessories at Target

More Than Magic is a brand-new collection launched in June 2019 that is more than generous with its application of glittery designs and embellishments. The fun and sparkly brand includes clothing, but also anything you might expect to find in a locker or at a sleepover: bath bombs, nail decals, notebooks, and magnets.

What to buy:

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