With the current conversation around sustainable fashion, and reports that some influencers buy clothes and only wear them once, a Norwegian company Carlings has found an interesting solution: digital fashion.
The idea is similar to online shopping. You browse a selection of clothes, then pick something and order it. Except that you’ll never wear it IRL, because said clothes aren’t made of fabric or anything tangible. They are purely made to be worn virtually.
Instead, you simply send a picture of yourself to Carlings, where a team of 3D designers will digitally fit the item of clothing on you, and then you’re ready to post it to Instagram.
Kicki Perrson, brand manager at Carlings, told ELLE, ‘In real life, these types of designer clothes cost thousands of pounds and will usually be worn on social media once because of their distinct design.’