Whole Foods has changed over the past couple of years — and for the better. After being purchased by Amazon in 2017, the natural-centric grocery store formerly known as Whole Paycheck has become much more wallet-friendly, with additional deals for Amazon Prime members.
Now, the market is proving its once-bougie reputation to be even more outdated with its upcoming Beauty Week event, a store-wide sale slated to run from Wednesday, March 27, to Tuesday, April 2. The deals are major: During the week, prices on the store’s entire stash of makeup, facial care, hair care, nail polish, perfume, and makeup brushes will be slashed by 25%, with an additional 10% off for Prime members. That means discounts on brands that rarely go on sale, like Dr. Hauschka, and products we can’t live without (Weleda Skin Food all day, every day).
As if that weren’t enough, there’s another perk in the works: Limited-edition handmade ikat Queen Alaffia makeup bags stuffed with about $100 in goodies are up for grabs for a mere twenty spot, while supplies last. Whole Paycheck? More like mere milk money. See seven ways to save, ahead.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
On days when we don’t feed our bodies enough veggies, serums like this one — loaded with skin-nourishing kale, spirulina, chlorella, and broccoli-seed oil — make us feel like we’re at least doing something right.
Acure Organics Brightening Super Greens Serum, $14.59, available at Amazon
It looks like a lip balm and has an ingredients list like a skin-care product (hello, adaptogenic maitake mushroom powder), but this stick actually delivers the glow-y payoff of a highlighter — all for the price of an oat-milk turmeric latte.
Cocokind Mai-Light Rosé Highlighter, $12.00, available at Whole Foods Market.
Sketched out by dyes, silicone, phthalates, sulfates, and talc just as much as you are by skin damage from UV rays? Give your complexion worry-free warmth with this award-winning bronzer.
W3ll People Bio Baked Bronzer Powder, $24.99, available at Whole Foods Market.
We didn’t think Weleda’s creamy cult-favorite Skin Food could get any better, but we were wrong — very wrong. The brand’s newly-launched lighter version isn’t as rich as the original, but it’s just as nourishing, and lends skin the same dewy effect.
Weleda Skin Food Light Nourishing Cream, $19.99, available at Whole Foods Market.
This mascara’s packaging is unbearably cute, but what’s inside packs a lot of substance, too — including a vegan brush and formula made with coconut oil and vitamin B to help nourish lashes.
Pacifica Stellar Gaze Length & Strength Mascara Supernova, $14, available at Amazon
What’s better than unwinding with a warm bath? Unwinding with a warm bath spiked with this salt block, made with Brazilian purple clay, lavender essential oil, and chamomile flowers. The scent isn’t the only thing that will make you rest easy: Each purchase from the brand helps fund clean-water initiatives and small-scale soap shops in developing countries.
Pacha Soap Co. Sleep Salt Block, $6.00, available at Whole Foods Market.
Four powerful components — vitamin C, probiotics, rooibos, and hyaluronic acid — join forces in this affordable night cream to help fade dark spots, address fine lines, and hydrate, all while you sleep.
Derma E Vitamin C Intense Night Cream, $22.50, available at Whole Foods Market.
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Source: Refinery29 – Erika Stalder