Katie Canales/Business Insider
- The Texas grocery scene is a crowded one, and the century-old, San Antonio-based H-E-B has long been one of Texans’ favorites.
- But in 2010, the discount supermarket Aldi decided to expand its presence to the Lone Star State and has increasingly gained popularity among Texan shoppers since then.
- Both Aldi and H-E-B have built loyal cult followings thanks to their low prices and private labels, and both are nearly neck-and-neck in a Market Force ranking of the best supermarkets in the country, with H-E-B only slightly ahead.
- Aldi is reportedly poised to open 400 new US stores from coast to coast, with some of those planned for Texas — meaning Texas shoppers will have even more options to choose from for their grocer destination.
- We visited both and found that while both are budget-friendly and H-E-B has way more variety across its departments, Aldi’s streamlined shopping experience could be what is pushing it forward in the retail race.
- Here’s how the two chains compare and why Aldi is better than H-E-B for shoppers who want to spend less time shopping and pay less, too.
- Visit Business Insider’s homepage for more stories.
The Germany-based Aldi has quite the foothold in Europe: the store has its roots in discounted goods and has cemented its reputation in the region as the go-to supermarket for shoppers on a budget.
Katie Canales/Business Insider
The company opened its first US location in Iowa in 1976. There are now more than 1,900 stores across the US with more planned for the coming years.
Katie Canales/Business Insider
Source: Aldi
The store’s presence in Texas, however, is not as established. We visited an Aldi store outside of Austin, one of the few current locations in the Central Texas region.
Katie Canales/Business Insider
Source: The Austin-American Statesman
See the rest of the story at Business Insider
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Source: Business Insider – feedback@businessinsider.com (Katie Canales)