We tried the Dunkin’ Beyond Meat breakfast sandwich, and it was shockingly close to the real thing

Kate Taylor/Business Insider

• Dunkin’ debuted a Beyond Meat breakfast sandwich made with plant-based "sausage" on Wednesday. 
• We taste tested the breakfast sandwich — and quite liked it. 
• Dunkin’s Beyond Meat breakfast sandwich tastes just as salty and greasy as the "real" thing, perfectly fitting the faux meat fast-food menu item mold. 
• Visit Business Insider’s homepage for more stories.

Dunkin’ is getting into the plant-based "meat" business. 

On Wednesday, Dunkin’ announced it is serving Beyond Meat in Manhattan locations and plans to roll out the menu item nationally at an undisclosed point in the future.

Read more: Dunkin’ and Beyond Meat CEOs say they want to ‘democratize’ plant-based ‘meat’ with breakfast sandwiches

Frankly, Dunkin’ isn’t known for its breakfast sandwiches. Even though the brand dropped the "Donuts" from its name earlier this year, the sweet treat is the top connection many customers make to the chain. 

However, Dunkin’ is trying to change up its reputation. In addition to rebranding as "Dunkin’," the chain has added a new espresso line and protein bowls over the past year. With the Beyond Meat breakfast sandwiches, Dunkin’ continues its evolution to meet customers’ demands. 

"The myth that this is a coastal phenomenon is wrong," Dunkin’ CMO Tony Weisman told Business Insider of the explosion of plant-based protein.

Here’s how Dunkin’s Beyond Meat breakfast sandwich actually tastes.  

Settling into my taste test, I’m met with the new Dunkin’ branding: big, bold, bright lettering.

Kate Taylor/Business Insider

Unwrapping the packaging, I find a sandwich that is just as big and bold. The hefty Beyond "sausage" is almost as large as a burger patty, and it’s significantly thicker than many fast-food rivals’ offerings.

Kate Taylor/Business Insider

As is the case with most faux meat fast-food options, the rest of the menu item remains indistinguishable from other Dunkin’ sandwiches.

Kate Taylor/Business Insider

See the rest of the story at Business Insider

See Also:

• Beyond Meat CEO says the plant-based brand has transformed into a ‘movement’ as its stock surges more than 730%
• Dunkin’ and Beyond Meat CEOs say they want to ‘democratize’ plant-based ‘meat’ with breakfast sandwiches
• We compared the shopping experience at the Walmart and Rite Aid pharmacies, and the drugstore chain came out on top

SEE ALSO: Beyond Meat CEO says the plant-based brand has transformed into a ‘movement’ as its stock surges more than 730%

Source: Business Insider – ktaylor@businessinsider.com (Kate Taylor)