Now a new story is doing the rounds: a bold bride wore it on her actual wedding day, cementing the dress’ now legendary status.
Russian bride Gulnaz Khusneeva got married in it back in May, without realising how popular it was in the UK.
She and her now husband Azat had been together four years, and though they were engaged, they weren’t in a rush to get married. Until she discovered she was pregnant on New Year’s Eve, on a holiday to London.
The pair wanted to get hitched before the baby arrived, in a low key ceremony. In fact, the bride was planning on wearing an outfit she already owned.