These are the brands that Gen Z shops at most, according to a survey of more than 1,800 young Americans

Business Insider/Mary Hanbury

• Generation Z is becoming a big focus in the retail space. 
• Business Insider recently surveyed more than 1,800 Americans between the age of 13 and 21 to find out which clothing brands they shop at most. 
• Athletic brands and fast-fashion stores featured prominently on the list. 

Editor’s note: Business Insider surveyed 1,884 young Americans about their buying attitudes and beliefs. This is the first in a series of stories that will be rolled out over the next several weeks. 

Generation Z is becoming a big focus in retail.

Retailers are eyeing the opportunity and deciding how to woo this new crowd. With this in mind, Business Insider surveyed a group of more than 1,800 Americans between the age of 13 and 21 to find out how and where they spend their money. It was a national poll conducted with SurveyMonkey Audience partner Cint on behalf of Business Insider. The poll had 1,884 respondents and ran from January 11 through January 14. 

In one question, we asked them to select the apparel brands that they have shopped at in the past six months. The list of 29 brands was pulled from the NRF’s Top 100 Retailers list and Piper Jaffray’s most recent set of surveys of teen spending habits.

Find out which brands teens are shopping at most below:

15. Gap

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Despite its current woes — sliding sales, heavy discounting and store closures —Gap remains a popular brand for teens. 

14. Rue 21

Facebook/Rue 21

Teen retailer Rue21 is still winning over the hearts of teen shoppers despite filing for bankruptcy in 2017 and being saddled with debt.

13. Tommy Hilfiger

Facebook/Tommy Hilfiger

Tommy Hilfiger has been benefiting from a resurgence of ’90s fashion and logos, making it a popular choice for trendy teens. 

 

See the rest of the story at Business Insider

See Also:

• We shopped with a buzzy bra startup that’s taking on Victoria’s Secret with an experience it says is better than shopping in-store. Here’s the verdict.
• People slammed Victoria’s Secret after its marketing chief made controversial comments about transgender models, but he didn’t resign. This could be why, according to former executives.
• 10 sneaky ways Walmart gets you to spend more money

SEE ALSO: We went shopping at Victoria’s Secret, Pink, and Aerie and saw the huge divide in the lingerie market firsthand

Source: Business Insider – feedback@businessinsider.com (Mary Hanbury)