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- Gucci was the hottest fashion brand in the second quarter of 2019, according to the latest quarterly Lyst Index report, released this week.
- The Lyst Index examines a wide range of data points to determine the buzziest brands and products. It also considers findings from Google and social media statistics.
- We took a closer look at the top 20 hottest fashion brands in the world.
- Visit Business Insider’s homepage for more stories.
Though "hot" is generally a subjective term, the e-commerce company Lyst consults a deep pool of data to inform its quarterly list of the hottest fashion brands in the world.
On Wednesday, Lyst — which currently sells more than 12,000 brands to fashion enthusiasts around the world — released its ranking of the 20 buzziest fashion brands for the second quarter of 2019. This quarter, Gucci, Off-White, and Balenciaga took the top spots, marking Gucci’s fifth number one placement in two years. The report cites Gucci’s involvement in influential cultural moments like the Met Gala, as well as a recent fashion show that made waves.
"Gucci’s impactful brand moments of the quarter included a politically charged Cruise collection featuring embellished uteruses and new campaigns with Harry Styles, which contributed to the global success of the label," the report states.
To determine the results, the company analyzes the shopping behaviors of its more than five million consumers, tracking searching, browsing, and purchasing patterns on its own platform. Lyst then integrates Google search data, conversion rates, and social media mentions of the specific brands to determine their ranking.
We took a closer look at the Lyst Index’s analysis of the top 20 brands to see how they’re carving a niche in the fashion world:
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In the second quarter, Balmain launched its first sneaker collection, hyping up the line with a pop-up store in London that let shoppers customize their own shoes. Other notable moments included creative director Olivier Rousteing transforming the Balmain spring/summer 2020 menswear fashion show into a full-on music festival.
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The Adidas x Yeezy Boost 350 v2 reflective shoes sold out within minutes, part of a partnership expected to bring in $1.3 billion in sales to close out the year. Additionally, Kanye West launched a new incubator program to support young designers.
Never one to shy from the quirky and evocative, Moschino debuted separate capsule collections in collaboration with The Sims and Playboy last quarter. Moschino also notably dressed Taylor Swift in her music video for "You Need To Calm Down."
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