Amazon is not your traditional beauty boutique. You can’t swatch a lipstick (or 15) on your wrist, get a free eye cream on your birthday, or spot Rihanna hosting a birthday party for Fenty Beauty. And yet, Amazon has become one of the top cosmetics retailers. Fast shipping and killer sales likely have something to do with the fact that, as of last year, the digital powerhouse reportedly controlled a whopping 36% of the U.S. cosmetics market, according to Bloomberg.
Yep, your go-to website for a new eco-friendly lunchbox or phone screen protector has also been racking up sales for some of your favorite beauty products. With mass market favorites like L’Oréal, novel finds like Aztec Secret, and luxury items like Dior, it’s a drugstore-meets-department store-meets local beauty boutique that’s hard to beat.
Just in time for Prime Day (July 15th and 16th), we’re giving you a preview of the makeup products from Amazon that will be impressively discounted for the two day sale. The best part could be the speedy shipping, because with picks this good, you won’t be able to wait more than two days.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
Maybelline Lash Sensational Washable Mascara, 2 Count
Chances are, you may not be replacing your mascara as often as you probably should (which is every two to three months, BTW.) Our solve? Get a two-pack (bonus — it’s on sale!) so that as soon as you start noticing a change in the formula’s texture or odor, you know it’s time to whip out the backup.
Maybelline Lash Sensational Washable Mascara, 2 Count, $13.96, available at Amazon
Stila
Snag Stila’s bestselling liquid eyeliner in the signature inky black (or in varying shades of navy, emerald, charcoal, or dark brown) this Prime Day for just under $16. (Plus, the waterproof formula seriously doesn’t budge once on, making it an essential for sweaty summer days or trips to the pool.)
Stila Stay All Day Waterproof Liquid Eye Liner, $15.4, available at Amazon
Catrice HD Liquid Foundation
Catrice Cosmetics will keep the party going before, during, and after Prime Day. On the 13th and 14th of July, the brand’s Amazon selection will be discounted at 20% off, then go up to 30% during the sale (the 15th and 16th). It will then go back to 20% off for the 17th and 18th, giving you six days to snag products like this mattifying foundation that’s perfect for an shine-free summer.
Catrice HD Liquid Foundation , $7.69, available at Amazon
PÜR
Pressed powder is a must-have summer makeup MVP to banish unwanted shine. Get PÜR’s fan-favorite mineral foundation at a whopping 51% off this Prime Day.
Pür Pressed Mineral Makeup Foundation with SPF 15, $14.45, available at Amazon
Temptu Perfect Canvas Airbrush Starter Kit
Intrigued by airbrush makeup? Now’s the perfect time to give it a go. Temptu is offering 30% off select items on Prime Day, including its starter kit, which comes with a foundation pod and the air device to apply it.
Temptu Perfect Canvas Airbrush Starter Kit, $136.5, available at Amazon
Jane Iredale Just Kissed Lip and Cheek Stain
If clean, multitasking makeup is your jam, you’ll be thrilled to know that you can get the best of both worlds at a marked down price with this lip and cheek stain. It, along with many other Jane Iredale products, will be 30% off.
Jane Iredale Just Kissed Lip and Cheek Stain, $19.6, available at Amazon
Veil Cosmetics Complexion Fix Concealer
If you’re in the market for a purse-friendly concealer — this loaded brush makes touch-ups a breeze — consider this popular option from Veil Cosmetics. It’ll be 20% off, along with all of the brand’s other products, during the sale.
veil cosmetics Complexion Fix Concealer , $32, available at Amazon
Revlon The Marvelous Super Lustrous Collection
Just in time for Prime Day, Revlon’s released two limited-edition lipstick sets inspired by the Amazon Original series The Marvelous Mrs. Maisel. Each comes with three shades of either red or beige, appropriately named Take The Stage Reds and Stand-Up Nude. The final Prime price hasn’t been revealed just yet, but with an original price of $20 per set, you can bet it’ll be good.
Revlon The Marvelous Super Lustrous Collection – Set of 3, $13.99, available at Amazon
Wunder2 WunderBrow
This eyebrow gel features a waterproof formula that can last up to three days. Yes, you read that correctly: three days! It has over 13,000 reviews on Amazon and will ring in at 35% off during the sale, making it the perfect addition to your summer makeup bag.
Wunder2 WunderBrow, $14.3, available at Amazon
Stila Shimmer & Glow Liquid Eye Shadow
Believe it or not, every single product from Stila on Amazon will be 30% off for Prime Day. This includes the brand’s bestselling liquid eyeshadow, which delivers a pigmented, shimmery eye look with just one swipe.
Stila Shimmer & Glow Liquid Eye Shadow, $16.8, available at Amazon
Undone Beauty 3-in-1 Cream Eye Palette
This new cream eye palette — which comes in four shade options — has everything you need to create a variety of looks. Whether you’re going from the airport to the bar or getting ready in the backseat of an Uber, you can leave the chunky eyeshadow palettes and multiple products at home with this travel-friendly compact that will be discounted on Prime Day.
undone beauty 3-in-1 Cream Eye Palette, $14, available at Amazon
3INA Highlighter Glowing Palette
Maximize your summer glow with this pressed highlighter quad, which launches on Prime Day. It can be used on the eyes or cheekbones and will be discounted during the sale when you apply a $5 off coupon at checkout.
3INA Highlighter Glowing Palette, $25.5, available at Amazon
Milani Gilded Ember Hyper-Pigmented Face & Eyeshadow Palette
Another Prime Day launch deal (that you can also score at $5 off, BTW!), this eyeshadow and highlighter palette was inspired by the 2019 Pantone Color of the Year, Living Coral. Yes, it’s perfect for summer, but is too early to start planning for a hot girl fall?
Milani Gilded Ember Hyper-Pigmented Face & Eyeshadow Palette , $19.98, available at Amazon
Mineral Fusion Compact Concealer Duo
This creamy concealer duo is marked down 34% for Prime Day, and allows you to custom-blend the two shades to get a perfect match — perfect for when you’re slightly more tan in the summer.
Mineral Fusion Compact Concealer Duo, $18.56, available at Amazon
Lamora Makeup Eye Brush Set
These super soft brushes are discounted a whopping 72% percent off their normal retail price. Run, don’t walk.
Lamora Makeup Eye Brush Set, $12.95, available at Amazon
Hold up, there’s more!
All of our editors’ top Amazon Prime Day deals, right this way…
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Source: Refinery29 – Thatiana Diaz