Hollis Johnson/Business Insider
- Top smartphones from the biggest companies like Apple and Samsung used to cost around $650, but now they cost $1,000.
- And that’s totally fine, because those smartphone companies also now offer "cheaper" versions of their top smartphones.
- There’s a common misconception that "cheaper" is worse, but that’s simply not true.
- Visit Business Insider’s homepage for more stories.
Just three years ago, in 2016, top smartphones like the iPhone 6S and the Galaxy S7 had a starting price tag of around $650.
Then, in 2017, Apple introduced the $1,000 iPhone X. Smartphones from other companies also raised their prices, but nothing was close to Apple’s $1,000 asking price for the iPhone X.
Fast-forward to 2019, and most premium flagship devices cost $900 or more.
And you know what? That’s totally fine.
Here’s why:
Apple heralded in the age of the $1,000 smartphone.
Hollis Johnson
It was unheard of: $1,000 for a smartphone? A device that a lot of people will replace in just a couple years with another $1,000 smartphone?
Just the year before, Apple was selling the iPhone 7 for $650!
But the iPhone X wasn’t your only option.
Hollis Johnson/Business Insider
Alongside the $1,000 iPhone X, Apple also released the $700 iPhone 8.
At the end of the day, the iPhone X was just one option — albeit a new, "super luxury" option.
Much of the attention went toward the iPhone X, as it sported a new design and features. The iPhone 8, on the other hand, wasn’t as appealing. The iPhone 8 had the same powerful chips and performance as the iPhone X, and it still offered the excellent iOS experience. But the iPhone 6-style design from 2014 was tired, and people were clamoring for something new.
Still, you now had the options of a more-or-less reasonably priced phone and a "super luxury" phone with an unprecedented starting price of $1,000.
With the available options in mind, it’s totally fine that Apple charged $1,000 for the iPhone X. No one forced people to buy the $1,000 iPhone X, and the option to get something less expensive was there.
And there are nine very good reasons to get the iPhone 8 over the iPhone X, too.
And now, for the iPhone XS generation, there’s the $750 iPhone XR.
Apple
A year after the iPhone X, and Apple released another $1,000 model — the iPhone XS.
But, again, Apple still offered something cheaper — the $750 iPhone XR. And it’s the model we’d recommend for most people, even over the iPhone XS. See for yourself: Here are nine reasons you should consider the iPhone XR over the iPhone XS.
To be sure, there are some reasons to buy the iPhone XS over the iPhone XR, too.
See the rest of the story at Business Insider
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Source: Business Insider – feedback@businessinsider.com (Antonio Villas-Boas)