Personalization is everything when it comes to treating yourself with a special pair of jeans or sneakers. Just in time for summer, Levi’s® and Nike have teamed up for a co-branded Summer 2019 collection which celebrates the power of customized style.
Both brands are well-known for their customizable products. Using its laser-powered Future Finish technology and Tailor Shop, Levi’s® offers one-of-a-kind denim pieces, each with different rips, fades, patterns and more. Nike launched the NikeID line 20 years ago, allowing fans to create personalized sneakers, and is continually expanding the world of sneaker customization through Nike By You. They’ve combined to launch LEVI’S® BY YOU, which is a range of exclusive leather, denim, corduroy and Sherpa fabrics and trims that can be used by customers to create their own Air Force 1 High, Air Force 1 Low or Air Max 90. Additionally, the brands are launching a capsule collection combining some of its most iconic styles. The lineup features a Levi’s® Trucker jacket, 501® ST jeans, Air Force 1 High and Air Force 1 Low silhouettes in pink and indigo colorways.
“Our 2018 Nike Jordan collaboration became a viral customization hit, with people dyeing, bleaching and distressing the denim clad Jordans. So customization was first in mind when we got together with Nike again,” Levi’s® Senior Vice President of Design Innovation Jonathan Cheung announced in a statement. “So Nike by You feels like the perfect creative project. Working together with the Nike creative team, we have a menu of ingredients so that you can customize your own Air Force 1’s and Air Max 90’s. We also made a limited run of AF1 Highs and AF1 Lows, plus some Levi’s® Trucker jackets and jeans. Two iconic brands, customized by you.”
Peep the gallery above for campaign imagery, and look below for product shots. The LEVI’S® BY YOU customization service launches August 5 exclusively at Nike.com/LevisByYou. The Truckers and 501® STs from the Levi’s® x Nike capsule collection will be available in-store and on Levi’s® web store from August 26, while sneakers will be limited to a handful of exclusive offline stores.
Click here to view full gallery at HYPEBAE