The DIY concept is on a roll, driven by the naturalness trend, the return to craftsmanship, and the profound distrust in industrial products. Led by its pioneering brands, the market has been expanding and diversifying to meet the demand of a heterogeneous public that views this alternative as cheaper and safer. Still, both health authorities and the main players seem to want a stricter regulatory framework. Aroma-Zone, one of the pioneers of this concept and an expert in “homemade” (…)
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Source: Premium Beauty News