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- Victoria’s Secret model Shanina Shaik reportedly said this week that the lingerie brand has cancelled this year’s annual fashion show.
- "Unfortunately the Victoria’s Secret show won’t be happening this year," she told The Daily Telegraph. "It’s something I’m not used to because every year around this time I’m training like an Angel."
- Victoria’s Secret and its parent company, L Brands, did not respond to multiple requests for comment.
- L Brands revealed in May that it was thinking about making changes to the annual fashion show.
The fate of the Victoria’s Secret fashion show is uncertain after a model said this week that lingerie brand has cancelled the iconic event.
Shanina Shaik, who has walked in several previous Victoria’s Secret fashion shows, told The Daily Telegraph on Tuesday that the annual show is off.
"Unfortunately the Victoria’s Secret show won’t be happening this year," she said. "It’s something I’m not used to because every year around this time I’m training like an Angel."
Victoria’s Secret and its parent company, L Brands, have not responded to emails and phone calls requesting comment on Shaik’s remarks.
Shaik said the show, which typically airs in the fall, could be resurrected in the future.
"I’m sure they’re trying to work on branding and new ways to do the show because it’s the best show in the world," she told the Telegraph. A representative for Shaik did not respond to a request for comment.
L Brands revealed in May that it was thinking about making changes to the annual fashion show.
L Brands CEO Les Wexner said in a memo to employees that the company didn’t think "network television is the right fit" for the show.
He said the company is rethinking "literally everything" about its business and is focusing on "developing exciting and dynamic content and a new kind of event — delivered to our customers on platforms that she’s glued to."
Wexner didn’t say anything at the time about an outright cancellation of the event.
Victoria’s Secret’s annual fashion show, which features top models called "angels" wearing lingerie, has seen a severe decline in viewership over the last several years.
Last year, 3.3 million people tuned in to watch the show, down from 9.7 million viewers in 2013.
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Source: Business Insider – hpeterson@businessinsider.com (Hayley Peterson)