- WeWork filed to go public on Wednesday.
- The opening to its paperwork featured a distinctly cultish dedication to the "energy of we."
- WeWork also said its mission is to "elevate the world’s consciousness," and critics on Twitter were quick to mock the rhetoric.
- Read all of BI’s WeWork coverage here.
WeWork published the S-1 paperwork for its initial public offering on Wednesday, and the business’ gargantuan losses of $1.6 billion weren’t the only thing to catch people’s attention.
Two pages into WeWork’s S-1 is a spread bearing the firm’s minimalistic logo along, with a strange dedication: "We dedicate this to the energy of we — greater than any of us, but inside each of us."
Journalists and others were quick to snort at the mantra.
In addition to the mantra, some critics went in on the language inside the S-1, including WeWork’s stated goal to "elevate the world’s consciousness," and its frequent use of the word "community," which pops up a total of 150 times in the 220-page document.
Cultish, grandiose, and vaguely ridiculous language from tech companies is nothing new, but "the energy of we" has definitely struck a chord as even more preposterous than usual.
Read more of Business Insider’s WeWork coverage:
- WeWork just filed to go public — Check out the company’s journey from one SoHo building to a $47 billion valuation
- WeWork’s founder and CEO didn’t take a salary last year as the company prepared for its massive IPO
- WeWork is just one of the businesses owned by the $47 billion company that just filed for its IPO — check out the full list
- The life and career rise of Adam Neumann, the billionaire WeWork founder and CEO taking his company public
- Instagram shows that Facebook’s privacy problems didn’t end with Cambridge Analytica
- Here are the 5 biggest questions facing WeWork as it prepares for its IPO