You’ll be hard-pressed to meet someone who hasn’t at least walked through an Ulta or perused the store’s website. Its shelves (both brick-and-mortar and digital) are that perfect mix of drugstore and designer brands, with more sales than we can keep up with. And then there are the unfairly overlooked brands, most of which are […]
Everything You Need to Know About Sephora’s New K-Beauty Brand
You were previously only able to grab this natural Korean beauty brand in South Korea but get ready: Primera is coming stateside thanks to a deal with Sephora. Primera is part of the Amorepacific Group, which has other cult-favorite brands such as Etude House, Mamonde Cosmetics and Innisfree. While Primera hawks skincare, haircare and more, we’ll […]