Features, Visual Slideshow, Michael Jordan, Jordan Brand, Nike, Nike Air Jordan, Sneakers, Fashion, Goat, BI Select, NKE

How Nike’s Jordan Brand used celebrity collaborations to overcome a dip in the rankings and keep its reputation as the most iconic sneaker brand of all time. From the moment it signed Jordan to today, here’s everything you need to know. (NKE)

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Focus On Sport/Contributor/Getty Images In 1984, Nike and NBA player Michael Jordan teamed up to launch one of the most iconic athlete-endorsed brands of all time: Jordan Brand. During the years Jordan was still playing professional basketball, the brand would release a new sneaker with every season, and it was the shoe Jordan would play […]

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