Dick's Sporting Goods, Advertising, BI Prime, Digiday Deal,

Dick’s Sporting Goods used Facebook to automatically serve different ads to different people — driving $10 million in incremental sales during the holiday season

By

Business Insider/Jessica Tyler Dick’s Sporting Goods used Facebook to drive 100,000 additional purchases and $10 million in incremental sales during the holiday season in 2018. The retailer used dynamic ads and store sales optimization on Facebook to target ads to people. The brand used Facebook conversion lift studies to measure its holiday 2018 campaign, showing […]

MustHaves.LA a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.