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Young people are ditching beer, so Coors Light is launching a major marketing push under its new CMO to go after them

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Coors Light MillerCoors’ light beer Coors Light is kicking off a major campaign this week. The "multi-million dollar" campaign marks the first from its new creative agency Leo Burnett Chicago and recently-appointed CMO Michelle St. Jacques. MillerCoors is trying to win over millennial and Gen Z customers who are increasingly ditching beer for wine, cocktails […]

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