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‘S4 is too small, too narrow, and too yesterday’: Publicis’ Rishad Tobaccowala thinks ad holding giants will prevail despite competition from consultancies and upstarts

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Publicis Groupe Publicis’ $4.4 billion acquisition of Alliance Data’s Epsilon makes the agency giant more relevant to its clients, Rishad Tobaccowala, Publicis’ chief growth officer, said. The French holding giant is well-positioned because it started to combine creativity, technology, and data five years ago, he said, speaking at Luma Partners’ Digital Media Summit on Tuesday. […]

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