T-Mobile is facing backlash for ‘sexist’ Super Bowl ads

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t mobileT-Mobile

  • T-Mobile is facing backlash for a series of Super Bowl ads that critics say play into sexist stereotypes.
  • One ad features a woman demanding sushi over tacos, while another shows a woman sending a long, emotional text message.
  • Despite criticism, most people enjoyed the ads, as 73.3% of the conversation in that timeframe has been positive, according to Brandwatch. 

T-Mobile is facing backlash for a series of commercials that critics say play into sexist tropes. 

The carrier debuted four ads on Super Bowl Sunday, one for each quarter. Two ads in particular rubbed some people the wrong way.

Read more: Here’s the full list of all the Super Bowl commercials we know about

In one, an unnamed texter agonized about "Kristi" wanting to get sushi when he wanted tacos. In the other, "Cathy" sent a long, emotional text message that required endless scrolling to get through. 

 

Some people felt commercials played into lazy and reductive stereotypes. 

The carrier did not immediately respond to Business Insider’s request for comment. 

T-Mobile has been mentioned over 60,000 times on Twitter, Facebook, Instagram and Reddit since 6 p.m. EST, according to Brandwatch.

Despite criticism, most people enjoyed the ads, as 73.3% of the conversation in that timeframe has been positive, according to Brandwatch. Most negative mentions are people saying the commercial wasn’t good. 

Watch the T-Mobile sushi ad and decide for yourself:

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Source: Business Insider

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