Shanghai’s DOE maintains a relatively low online presence, preferring to make an impression through its curated in-store presentation, which includes a function-focused in-house line. "Everything we make is something I’d want to wear," affirms co-founder Terry Zhu. "We want to make clothes for our friends and the community, [balancing] is important to us."
We met up with Terry towards the tail end of summer 2018, right before DOE celebrated its fifth anniversary with a collaborative Chuck Taylor and Jack Purcell. "The store is an extension of not just my own taste but of all the things we like — it’s not just a sneaker shop"
Zhu wore a branded T-shirt from DOE’s Spring/Summer 2018 "Chinafornia" collection, noting the back graphic’s personal ties. "Like I said, we want stuff that represents our community," Zhu said. "[Chinafornia] isn’t just a phrase, it has a deeper meaning about immigrants from China landing in California, trying to start a new life. It represents our version of the American dream, this kind of [utopia]."
Accented with a Rolex Daytona, Zhu’s daily driver, he tied a DOE denim shirt around his waist ("It’s just too hot, man," laughed Zhu") and kept it simple with Junya Watanabe chinos. "It’s cool because they’re subtle," noted Zhu. "They’re well-made and versatile, which [are aspects] I admire in quality clothing."
To cap things off, a well-cared-for pair of Nike Air Max 98 "Triple White" brought some subtle reflective elements to the look. "Yeah, you know, I really do wear sneakers just about every day," laughs Zhu. "It’s not really surprising, is it? … The Triple White are just so clean, they really go with everything."