Ronnie Fieg Teases Hawaii-Themed Coca-Cola Collaboration

Ronnie Fieg and his favorite soft drink brand Coca-Cola are once again teaming up on a capsule collection.

Over the past few days, the KITH founder has been teasing the new joint effort via his Instagram account by posting old collaborative Coke bottles along with a photo of the words "Coca-Cola" and "KITH" spelt out on a sandy Hawaiian beach. Today Fieg shared a first look at what the forthcoming collection will look like.

In the two photos a colorblocked patchwork hoodie, crewneck and two polo-shirts — one long-sleeved, one short-sleeved — are showcased. Fieg even shared the inspiration behind the collection in his caption which reads, "In 2000, the State of Hawaii gave each island its own official color. That color matches the hue of the island’s official flower. We used those colors to create these patchwork pieces made of a summer weight cotton jersey. The Kith x Coca Cola 2019 collection is coming soon."

Along with the release KITH will be holding a surf video competition where finalists will be invited to Oahu, Hawaii on Tuesday, July 30. Winners will be featured on KITH’s IG page and will be gifted limited Coke x KITH surfboards.

So far no official release date for the upcoming Coca-Cola x KITH collaboration has been announced, but keep it locked here for more details when they surface.

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In 2000, the State of Hawaii gave each island its own official color. That color matches the hue of the island’s official flower. We used those colors to create these patchwork pieces made of a summer weight cotton jersey. The Kith x Coca Cola 2019 collection is coming soon.

A post shared by Ronnie Fieg (@ronniefieg) on Jul 24, 2019 at 6:53pm PDT

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The Kith 2019 Hawaii Coke bottles ?

A post shared by Ronnie Fieg (@ronniefieg) on Jul 22, 2019 at 5:33pm PDT

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Everyone that knows me knows my obsession with Coca Cola. I have been collecting Coke products and books for over 20 years. When starting to work on hospitable moments in 2013, I was always interested in seeing where I would take the project if I had a chance to work with the brand. I was so happy when I got the call to work on the first project, I’ll never forget that feeling. I remember telling my team that I felt it was the first major milestone for Kith. All I kept thinking was who didn’t love Coca Cola? Who didn’t love the polar bear commercials in the 90’s? They used to play those spots in the theaters holiday time before Christmas and they literally made everyone smile. That was the inspiration behind the first collection and I wanted to release it in Aspen. After seeing the success of that trip and pop up space, the next two collections released in East Hampton and then last summer in Malibu. Some of the best times I have ever had since starting Kith in 2011. These moments are created out of the love for the product we produce and wanting to celebrate it’s release. This summer we celebrate in Hawaii. Can’t wait to show you. It’s the real thing.

A post shared by Ronnie Fieg (@ronniefieg) on Jul 20, 2019 at 5:29pm PDT

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Announcing the Kith x Coca-Cola Surf Video Competition. Next Tuesday 7/30 we’re hosting a competition in Oahu, Hawaii where 3 Surfer + Videographer teams will create their best surf video. All 3 finalist teams will receive tiered prizes, with first place being featured on the @kith IG and winning very limited Kith x Coke surfboards. Entry starts today, 3 finalists will be contacted by end of week. To enter: • Comment on this post AND tag us in your best surf videos on IG (must be public account) • Must be based in Hawaii (and be able to come to Oahu for competition) • Must provide own videographer to film video Additional info can be found via link in bio.

A post shared by Kith (@kith) on Jul 23, 2019 at 12:58pm PDT

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