Two Jakarta-based labels have come together to promote the multicultural makeup of their native country. T-shirt and accessories maker Portray Lab and technical apparel brand Orbit Gear have launched the Diversity Project, a product collaboration that celebrates the many ethnic groups that make up Indonesia.
"It is a concept referring to a shared culture and a way of life," according to an Instagram post from Portray Lab. "Ethnicity is often a major source of social cohesion as well as social conflict. A diverse culture is one that thrives off differences because they bring something magnificent to the societal table."
For the partnership, ORBITGear and Portray Lab took cues from the country’s many ethnic groups, including the largest tribe in Indonesia, the Sundanese. The partnership’s flagship product — a version of ORBITGear’s signature technical hip bag — is adorned with a raw canvas patch. On it is the Sunda Script word sabilulungan, which, according to the two brands, means an act of mutual cooperation to reach a larger goal. It’s also a longstanding philosophy of the tribe.
On the pack’s inside is a print that’s representative of the national motto of Indonesia, Bhinneka Tunggal Ika, which is an old Javanese saying roughly translated to "unity in diversity." The black-and-white print features Indonesian symbols and landmarks, including Wayang character, mountainous landscape and a Borobudur Temple.
Accompanying the MOD202-OV PORTRAY hip pack will be a T-shirt which reads "encompass acceptance and respect," as well as manually-printed artwork. The Portray Lab x ORBITGear Diversity Project will available at orbitgear.net on Wednesday, March 13.
ORBITGear has a history of partnering with other Indonesian brands. Check out its capsule collection with Dominate Jakarta.
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ORBITGear x PORTRAY Lab: The Diversity Project • A collaboration to celebrate diversity, friendship and spirit to create. This collaboration Showing Indonesia’s cultural diversity in one form of products and translate it into modern interpretation where Sundanese Ancient Script Label in Raw Canvas with deep philosophical manuscript, A full printed doodle liner of Wayang Story, Nature Landscape and Temples wrapped into the modern and technical MOD202 hipbag in olive colorway. • Dropping on Wednesday 13th 2019 10.00 PM GMT+7 ( Jakarta Time/WIB ) on www.orbitgear.net in very limited quantity. NO RESTOCK • #orbitgear #portraylab #OGGang #urbantechnical
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