Brendon Babenzien’s NOAH follows its heritage-indebted Fall/Winter 2018 lookbook with a sunnier Spring/Summer 2019 offering. Babenzien affirms that this season takes cues from "the look and feel of surf and skate clothing from my youth; the designs of the clothing and the visuals that accompanied them reflected a pure exuberance."
What results is a flurry of patterns and colors, with rich rainbow stripes and multicolored plaids informing the label’s signature suits and 50/50 shirts. Leopard and windowpane swimwear are playful counterparts to the grey mélange snap-button rugbys, retro logo varsity jackets and belted safari shirts. Graphics include cartoon mice, sailor ducks, painterly illustrations and faded sunflowers, bolstered by NOAH’s classic pocket tees and sweaters.
The SS19 gear starts rolling out on NOAH’s website and stockists in line with the dates below, with new drops scheduled for every Thursday through to July.
For more sunny stylings, check out the latest from Japan’s KUON.
NOAH SS19 Release Schedule
NOAH NY Flagship – Thursday, January 31
NOAH Online – Thursday, February 7
Dover Street Market LA – Thursday, February 7
Dover Street Market London – Thursday, February 14
DSML Web Store – Thursday, February 14
NOAH Clubhouse Tokyo – Saturday, February 16
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Source: HYPEBEAST