Known for its affinity with cereal, New York-based retailer KITH and its KITH Treats brother is teaming up with General Mills and Nestlé to produce its very own line of Cinnamon Toast Crunch.
Set to release in three different flavors, Cinnamon Toast KITH’s collaborative mixes will be comprised of small squares or rectangles of wheat and rice covered with cinnamon and sugar in either "Original Cinnamon," "Churros" or "Chocolate." The delicious flavors will then be housed in a co-branded box featuring both Cinnamon Toast and KITH logos.
For those interested, the three limited edition Cinnamon Toast KITH cereals will be available starting this Saturday, April 27 at KITH Treats locations in Brooklyn, Manhattan, Miami and Los Angeles only. Customers will only be allowed to purchase one box each.
Earlier last month, the Ronnie Fieg-helmed company released a range of T-shirts and hoodies to celebrate National Cereal Day.
View this post on InstagramA post shared by Kith Treats (@kithtreats) on
View this post on InstagramA post shared by Kith Treats (@kithtreats) on