KITH Treats is partnering with Baked by Melissa to celebrate Pride month with the release of rainbow colored cupcake swirls.
The treats will be the latest addition to KITH‘s host of confectionary goodies and will sit atop KITH Treats’ ice cream swirl and milkshake offerings. The bite-size cupcakes are made by Baked by Melissa — a New York-based dessert company known for miniature bakes — and will be available throughout Pride month at all KITH Treats locations. The Ronnie Fieg-founded company recently opened up in Selfridges London, which is also complete with a Treats bar.
Baked by Melissa’s mini cupcakes will be vanilla flavored and come in seven colors — reflecting the rainbow flag which is synonymous with the LGBTQ+ community. The KITH packaging also gets a Pride makeover by giving the logo a rainbow gradient and there will also be a special multi-colored mini cupcake on offer, too. The rainbow cupcake swirl will be available at all KITH Treats locations from June 24 to June 30.
For more Pride-related releases, check out AMI’s celebratory capsule collection, where all proceeds will be donated to the LGBTQ+ associated Le Refuge.
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