Reebok Studies___ is the sportswear brand’s new creative division which will see artistic direction from Jean-Raymond. The award-winning designer will bring in celebrities and other designers to collaborate on special releases and projects, as well as enlist help from Reebok’s current roster of endorsers such as Cardi B, Gigi Hadid and Victoria Beckham. The space in the Reebok Studies___ name is a placeholder for its collaborator.
Speaking to The Business of Fashion, Jean-Raymond says that Reebok Studies___ will "push ideas forward" and allows Reebok to "have a pulse on what’s going on in fashion, in music and in activism." The new division aims to allow these collaborative creators to "see themselves in the work."
Vice President of creative direction at Reebok Karen Reuther added, "it really is about future lines, future collections, future potential collaborations, exploring activations, searching for new talent — it’s a space [where] we don’t want to limit creativity." Keep an eye out for Reebok Studies___ lines launching from 2020.
In other news, Reebok has released its iconic Answer V in a clean "White/Matte Silver" colorway.