According to reports, Kanye West recently filed to register "Sunday Service" for a new brand.
On July 19, ‘Ye trademarked the phrase for use on jackets, tops, dresses, loungewear, pants, scarves, socks and shoes. For quite a while now, Kanye has been delving into the spiritual realm with his exclusive sessions and heavily covered Coachella show. Additionally, an application was also filed by Kanye’s team to use "Half Beast" for a televised or online entertainment and toys. Although not much has been revealed, it is safe to say ‘Ye is looking to expand the empire he has built with YEEZY in some new interesting avenues.
Stay tuned for more news as the story develops.
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