- After a legendary 27-year run, Jony Ive is leaving Apple and starting a new firm, called LoveFrom.
- "He has more operational power than anyone else at Apple except me," Steve Jobs once said of Ive.
- See are the most iconic Apple products designed by Ive – the products that helped Apple establish itself as the premiere manufacturer of premium gadgetry.
- Visit Business Insider’s homepage for more stories.
After a legendary 27-year run, Jony Ive is leaving Apple and starting a new firm, called LoveFrom.
It can’t be overstated just how influential Ive was, and is, at Apple: "He has more operational power than anyone else at Apple except me," Steve Jobs once said of Ive.
When Ive first started at Apple in 1992, the company was seen by many as being on its last legs. Over the next few years, Ive would contribute his design expertise to products like the Newton, Apple’s ill-fated personal digital assistant. He almost quit on several occassions.
But when Jobs made his triumphant return to Apple in 1997 and took over as CEO, Ive emerged as a key lieutenant and a major creative force in the reinvigoration of the company. Together, Jobs and Ive saved Apple from an ignominious fate, and brought it to its present position of massive market strength.
Ive’s first big project with Jobs was the original, candy-colored iMac, launched in 1998. The success of that machine re-established Apple as a major innovative force in the PC market, and set the stage for Apple to blow everybody away with the MacBook, the iPod, and later, the iPhone — all of which Ive designed.
Now, it seems, Ive is ready for something new — though, it should be noted, his firm LoveFrom will continue working with Apple.
Here are the most iconic Apple products designed by Ive – the products that helped Apple recover from near-certain doom and establish itself as the premiere manufacturer of premium gadgetry.
Ive’s first design for Apple was the MessagePad 110, part of its Newton line of pioneering personal digital assistants. These devices were innovative, boasting stylus input and other cutting-edge features, but they were never sales successes.
Ive’s first smash-hit came later: The original candy-colored iMac looked like nothing else on the market when it came out in 1998. It got lambasted for not having a floppy drive — making this the first time that Apple got rid of a feature that everybody else considered standard, and then ended up looking like a visionary.
Starting in 1999, the iMac design would also give way to the similarly colorful iBook family of laptops, which looked funky, but would later be replaced by the more rectangular MacBook.
Business Insider / Hannah Roberts
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