Global superstar Jay Park has dramatically adapted his sound to resemble newfound prospects after being signed to Roc Nation in 2017. Being the first Asian-American artist to be signed to Jay-Z’s renown label, the Seattle-born K-Pop superstar wants to show the world what he’s capable of, mandating new sonic tendencies that see him stepping into more hip-hop territories that move away from his signature R&B sound. After releasing a variety of hits on his first, seven-track EP with Roc Nation, Ask About Me, the renowned artist has returned with the brand new single, alongside super producer Hit-Boy, “K-TOWN.”
The new track, which runs a little over two-minutes, maintains Jay’s usual machine gun flow, intersected with various vocal interludes that showcase the artist’s range of talent – he can sing out choruses with no auto-tune needed and rap out hard verses with immense flow. Hit-boy lends his hand to an equally hard-hitting beat, filled with distorted samples and effects alongside battering 808 basses and snares. As is evidenced by the song’s name, the video was filmed in Los Angeles’ Koreatown.
You can watch the video for Jay Park & Hit-Boy’s latest single “K-TOWN” above.
For more related news, check out Halsey’s video for “Nightmare.”
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A little behind the scenes with @hitboy @g.ryomo #ktownbustitdown ?????? 담에포차대꾸가야지 ㅋㅋ
A post shared by Jay Park / 박재범 ($hway bum) (@jparkitrighthere) on