Don’t get me wrong: I like, no, I love Reformation as much as the next girl, but that doesn’t mean we can’t switch it up every once in a while. After all, the more It brands you have on your radar the better—especially for those times when that new Ref top you’ve been eyeing is out of stock in your size and you need to get your hands on a vacation outfit stat—you know?
While it may be hard to believe, there are actually quite a few other brands out there right now that can make a killer dress, cute top, or even summer sandal just as well, and I figured that peak summer would be a good time to share. Plus, like Reformation, they’re all worth the investment but won’t completely break the bank, either, which I know is a major draw for us all. To see, read about them, and shop all seven of the brands, just keep scrolling.
Now that Faithfull the Brand is sold on all our favorite websites (think Shopbop, Net-a-Porter, Intermix, Nordstrom, and more), it’s hard not to have a handful of pieces from the brand on your wish list at all times.
If you read our site regularly (or simply follow cool girls on Instagram), you’re probably already familiar with Staud, but let me remind you that the brand’s dresses, separates, bags, and now shoes just get better by the season.
Australian brand Posse is one of my favorite low-key labels for cool summer clothes that everyone else you know won’t be wearing. Every item they make exudes effortless perfection.
With Jéan’s timeless pieces were designed to pair perfectly with your beloved denim—which is just one reason why we’re obsessed with the up-and-coming brand. Once you see the clothes, the rest will be clear.
Formerly a designer for Reformation, Pia Arrobio brought her knack for creating It items to her own brand, LPA, in 2016. If you’re (somehow) not familiar already, prepare to become obsessed.
Karla Deras’s The Line by K has been on our radar for a while now, but its recent launch on Net-a-Porter has deservedly catapulted the label to a whole new level. We love its figure-flattering take on trendy skirts, tops, and dresses.
Another import from Australia, C/Meo Collective has been putting its own unique twist on everyday and evening-wear for nearly 10 years and doesn’t seem to be slowing down any time soon.
Next up? I tried not wearing black for a week—and it was really hard.