We’ve lost our ability to speak after seeing Kerry Washington’s latest Instagram post. The actress posted her latest advertisement with Neutrogena, where she is shown completely unretouched with minimal makeup.
The ad is in partnership with CVS Pharmacy and its CVS Beauty Mark initiative, which rolled out last January with its first unretouched beauty campaign and kickstarted the retailer’s initiative to stop digitally altering its beauty ads. Seventy percent of the brand’s photography already has the heart-shaped CVS Beauty Mark watermark, a banner that makes it clear that a photo has not been Photoshopped. CVS plans for all its photos to be completely retouch-free by 2020. Washington, who is a brand ambassador for Neutrogena, is one of the celebrity partners that will appear in unaltered ads this year. CoverGirl, Olay, and Revlon are among the other drugstore brands standing with CVS and its initiative.
See the ad for yourself ahead.