Maryland-raised rapper IDK, formerly Jay IDK, drops the video for his new single "24." The visual is directed by Jack Begert and depicts the rapper in various states of luxury, including a Wall Street broker, football player and a mob boss. "24" is the second taste of his forthcoming album, Is He Real, following "Digital." The new single is also one of the hero songs from this year’s Madden NFL 20 soundtrack.
On "24," IDK spoke on Zane Lowe’s World Record on Apple Music’s Beats 1 about the inspiration about the new single.
"You know, I speak on what they like to call, the root of all evil, you know, money," he said. "I’m bragging about what they call the root of evil, you feel what I’m saying? That’s the easiest way to put it without saying too much, because one of the things I want to do is, I want to let people listen to it and get what they get from it. For the most part you feel me?
He added, "But I’m trying to also let people know like, look man, because you know me, I’m not like a big flash, my money type of dude. You know, I’m not the type of dude that talks shit about money all the time and things like that, but in this song, you know, that’s what I wanted to do to prove that particular point. And if when you listen to it, you’ll interpret what the point is."
There is no release date for Is He Real but IDK says that he’s doing "a lot of cool stuff" and he’s got "a few tricks up my sleeve" for the forthcoming LP. "I want to make sure that the experience when you listen and watch it is something that you won’t forget," he explained.
Watch "24" video above.