I drove a $250,000 Lamborghini Urus to see if the radical SUV lives up to the hype

Hollis Johnson/Business Insider

The Lamborghini Urus is, according to the Italian automaker, the world’s first "super sport utility vehicle."
Our tester cost $250,000, it was well optioned, and was outfitted in a bonkers yellow paint job. In other words, it was very much a Lamborghini.
The Urus is, however, surprisingly versatile.
In the end, I decided that Lamborghini did a fantastic job with a design that would have been easy to screw up.
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For decades, the names Ferrari and Lamborghini meant sexy, sleek, powerful Italian sports cars — supercars, and later, hypercars. Expensive dream machines.

Of course, the business model for cars that start at $200,000 and keep going until you hit a million or more is … limited. Until recently, Ferrari built only about 7,000 road cars per year. Lamborghini built less.

Lamborghini was particularly limited, with just the Huracán supercar and the Aventador super-hypercar in its lineup. In this day and age, it made no sense for Lambo to do a grand tourer or a sedan, so instead, we got a "super sport utility vehicle" — a Lambofied SUV that was announced a few years back.

It hit the market last year, but we didn’t get a crack at it until early 2019. We’re no strangers to Lambos, having driven various iterations of the Huracán and the Aventador. Personally, after I saw photos of the Urus when it was revealed, I was impressed. It looked crazy cool, like a true SUV supercar.

But would it be a real Lamborghini? On that score I assumed physics would mitigate that Lambo fizz.

I might have been wrong. Read on to find out why:

Photos by Hollis Johnson.

The 2019 Lamborghini Urus, the most flamboyant SUV on the market, arrived at our New York headquarters on a snowy day. The very Lambo color was "Giallo Auge" — that’s Italian and Spanish for "Yellow Boom." Subtle!

Hollis Johnson/Business Insider

And booming the Urus is. It’s named for an extinct wild ox (Lambo’s have traditionally been named for legendary fighting bulls). Price as tested was $250,000.

Hollis Johnson/Business Insider

The designers have literally done as much as possible to scale up a supercar to SUV proportions. The Urus is all angles and slashes, with a steeply sloping roofline and shark-attack vibe that isn’t generally seen with utes.

Hollis Johnson/Business Insider

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Source: Business Insider – feedback@businessinsider.com (Matthew DeBord)