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- Amazon‘s influencer program is the e-commerce giant’s initiative in which members can earn commission from items they sell.
- Amazon has been reaching out to some creators, and the program is also open to the general public.
- Commission rates range from 10% for Amazon’s private-label fashion line to 1% for video games and consoles.
Amazon wants to help people make money.
For two years, Amazon has run an affiliate program that lets social media influencers earn a cut of sales generated from Amazon links within YouTube, Instagram, Twitter, or Facebook.
The program has largely flown under the radar, but there was recently an uptick in social chatter as new people have signed up for the program and marketing firms like Influence.co have reported that Amazon is increasingly expanding it. One product that’s gone viral is a paneled puffer coat that sells for $130 and is so popular that it has its own Instagram account.
Creators say that revenue from the Amazon influencer program can vary from a few dollars to $1,500 a month. Commission rates range from 10% for Amazon’s private-label fashion line to 1% for video games and consoles.
The program is open to qualifying consumers who have a YouTube, Instagram, Twitter, and Facebook account.
"While we look at the number of followers and other engagement metrics of your social media presence, we also look at the type of content you post and the relevancy it has for Amazon customers," Amazon says on its website about the qualifications needed to be part of the program.
Here’s a step-by-step guide to making money through Amazon’s influencer program:
You need a social account to qualify
To qualify for an Amazon Influencer account, you need to have an Amazon account as well as a Facebook, Instagram, YouTube, or Twitter account.
To sign up, members need to link their social account with Amazon, though that process varies based on the platform. Twitter and YouTube accounts are vetted instantly, while Facebook and Instagram can take up to five days to be vetted, according to Amazon’s website.
Setting up a store
After your account is verified, fill out your contact information and name your store. Each influencer gets their own virtual storefront, which is where creators promote the items that they like and want to sell as well as create lists of recommended products.
Setting up payment
Before receiving any money, influencers need to enter their payment and tax information, which is paid out as either a direct deposit, an Amazon gift card, or a check. Influencers need to make $10 before they can access their funds.
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Source: Business Insider