Lyst has just revealed its latest quarterly index, this time seeing Gucci return to the top of the "Hottest Brand" list, replacing Virgil Abloh‘s streetwear imprint Off-White™. This marks Gucci’s fifth time in the top within the last two years, and joining the Italian label in the top five are Balenciaga, Valentino, Prada and Off-White™, which snagged the second place.
The index also states that Beyoncé and Rihanna were the most powerful forces in fashion, and Lyst reports that adidas’ social impressions grew by 61% following Bey’s collaboration announcement. Two weeks later Rihanna revealed her LVMH label Fenty, which saw more than 5,000 media articles within its first month of operation.
Take a look at the full Lyst Q2 index report here.