Gentle Monster Presents Kanye West & Malik Yusef Produced Music for Its “Collection 13” Campaign

South Korean eyewear icon Gentle Monster released their "Collection 13" last month, and have recently returned with a brand new audio-visual project to coincide with their campaign.

The "13 MUSIC" project is written and co-produced by Kanye West and Malik Yusef, showcasing performances from Pharrell Williams, Vic Mensa and more. In the video, Gentle Monster spotlights their unique and bold eyewear within a blend and a combination of contemporary sounds, futuristic outfits and artistic dances.

Have a look at the project above, and visit Gentle Monster’s web store if you’re interested in finding out more about "Collection 13".

In other news, have a look at Daily Paper’s SS19 campaign.

 

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Gentle Monster presents ’13 MUSIC’ . Produced and written by Malik Yusef and Kanye West, performance contributed by artists including Pharrell Williams, Vic Mensa. Watch this space and gentlemonster.com for the announcement of artists to further join the 13 MUSIC project. . ’13 MUSIC’은 젠틀몬스터의 2019년 컬렉션 주제인 ‘13’의 스토리를 담은 뮤직프로젝트입니다. ‘말리크 유세프와 ‘카니예 웨스트가 공동 프로듀싱하고, ‘퍼렐 윌리엄스’, ‘빅 멘사’를 비롯한 여러 뮤지션이 참여한 ’13 MUSIC’ 프로젝트의 행보를 지켜봐주세요. . #GentleMonster #13MUSIC #MalikYusef #KanyeWest #PharrellWilliams #VicMensa

A post shared by GENTLE MONSTER (@gentlemonster) on Feb 14, 2019 at 1:00am PST

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