Facebook.com/Maggianos
- Casual-dining restaurants have weathered a slump in recent years.
- But, according to a report released by Market Force Information, they may be making a turnaround.
- Market Force surveyed more than 6,700 consumers across the United States about the experiences they’ve recently had at casual-dining restaurants.
- Here’s how chains like Olive Garden, Cheesecake Factory, and Texas Roadhouse ranked by customer satisfaction.
The casual-dining industry has had its fair share of struggles in recent years.
But according to a report released by Market Force Information in January, that could be changing. The report, which included an online survey of more than 6,700 American consumers between the ages of 18 and 65, found that customer-satisfaction scores are up at casual-dining restaurants across the industry.
Market Force asked each respondent to rate how satisfied they were with their most recent experience at a casual-dining restaurant, plus how likely they were to recommend that chain to others. Taking both of those scores into account, Market Force created a Composite Loyalty Index (CLI) and ranked chains by how highly they performed.
See the casual-dining chains that did the best:
14 (tie). Olive Garden
Olive Garden/Facebook
CLI: 50%
Olive Garden was third of the Italian restaurant chains included in Market Force’s survey.
14 (tie). Outback Steakhouse
Facebook/Outback Steakhouse
CLI: 50%
Of the steakhouses included in the survey, Outback was perceived as having the healthiest options by consumers.
14 (tie). Cheesecake Factory
Facebook/The Cheesecake Factory
CLI: 50%
The chain known for its enormous portions scored well for its menu variety.
See the rest of the story at Business Insider
See Also:
- We asked a sommelier to rank budget wines from Costco, Target, Trader Joe’s, BJ’s, and Lidl. Here’s which retailer did the best overall.
- 10 companies you’ve never heard of control more than 50 of the biggest restaurant chains in the world
- We compared meals at Applebee’s and Chili’s — and the winner was obvious
SEE ALSO: We compared meals at Applebee’s and Chili’s — and the winner was obvious
Source: Business Insider – mstone@businessinsider.com (Madeline Stone)