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- Fashion designer Max Azria has died at the age of 70 after battling lung cancer.
- Azria founded BCBGMAXAZRIA in 1989 and in 1998 acquired French fashion label Herve Leger.
- He is survived by his wife and six children.
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Fashion designer Max Azria has died at the age of 70 after battling lung cancer.
The founder of BCBGMAXAZRIA is survived by his wife, Lubov, and six children. He died Monday in a hospital in Houston, Texas, Women’s Wear Daily reports.
Azria founded BCBGMAXAZRIA in 1989 and in 1998 acquired French fashion label Herve Leger. He also launched a younger label, BCBGeneration.
Marquee Brands acquired the BCBG and Herve Leger brands in 2017 for$108 million, about five months after BCBG filed for bankruptcy.
BCBG "began with a single idea — to create a beautiful dress," according to a company press release. "The brand embodies a true combination of European sophistication and American spirit," the release states.
The company was named for the French phrase "bon chic, bon genre," a Parisian phrase meaning "good style, good attitude."
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