Full disclosure: These days, it takes a lot to get us excited about (or even slightly intrigued by) a new product launch—even the "buzzy" ones. The beauty industry is booming, and every day I wake up to an overwhelming queue of emails and press releases touting the latest, greatest, never-before-seen hair, makeup, and skincare formulas. As a beauty editor, it’s easy to feel a bit like Ariel from The Little Mermaid—we receive gadgets and gizmos aplenty, we’ve got whozits and whatzits galore, and if you want thingamabobs, well, we probably have 500—not 20—encroaching our desktop. A tough problem to have? Hardly. However, unlike Ariel, our enthusiasm naturally wans.
Call us jaded, but it takes a true treasure to rouse our beauty-obsessed stomach butterflies. Yet somehow, Tata Harper’s newest gilded launch manages to do just that. It’s a makeup product, it’s a limited edition, and it’s guaranteed to be the most important addition to your beach and pool kit this summer.
Meet Very Flashy, Tata Harper’s new limited-edition, limited produced cream highlighter embodying all of the same high-standard skincare ethos the brand is known for (Organic! Non-toxic!) while gifting skin with a halo-esque orb of glow. It’s like that trip to St. Tropez you’ve been dreaming about, demurely encased in the brand’s signature gold and green recyclable glass packaging. Yes, we still recommend booking that vacation, but, honestly, we recommend snapping up this gleaming gem of a highlighter first.
As with all Tata Harper products, potent, high-efficacy raw ingredients are at Very Flashy’s forefront. The highlighter (whose name, fun fact, came from a customer vote) is studded with an impressive roster of ingredients, vitamins, and minerals intended to plump, hydrate, and minimize visible signs of aging. In effect, the highlighter beautifully embodies the idea of skincare meets makeup, and was specifically designed by the brand to deliver a "universal sunbeam effect" for both immediate and long-term luminosity and skin health.
Source: Who What Wear – Erin Jahns