Chef and personality Eddie Huang recently showed off his upcoming collaboration with adidas and today we receive a clear look at the sneaker, which honors Chinese New Year this February 5.
The UltraBOOST model — seemingly taking on the 1.0 silhouette — utilizes an understandably red colorway from top to bottom, with only the BOOST midsole differentiating in white. In Chinese culture, the color red symbolizes luck and is a common sight among households and businesses throughout the holiday. Alongside red, a metallic gold is also found on the sneaker’s support module on the medial side of the midsole; this medal represents wealth. Besides the colors, added touches arrive in metallic Chinese symbols on the heel as well as Eddie’s "Panda" icon embroidered into the suede tongue.
Pick up the Eddie Huang x adidas UltraBOOST "Chinese New Year" when they hit shelves on February 7 at retailers like Extra Butter for $180 USD. This release is in contrast to the backlash-received Black History Month UltraBOOST also by adidas that was removed from retailers.
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Source: HYPEBEAST